The Art of Change: Why Leadership Needs a Paradigm Shift

April 8, 2025 by Adrijana Strnad and Petra Založnik

What if we start at the end? If there were one key message - one idea - we want you to take away from the 1,000 words ahead, what would it be?

Here it is:

Effective change leadership starts with inviting and harvesting collective wisdom. We know more together. If you are a leader, your job is not to have the answer. Your job is to know how to help find it.

How does that sound? The invitation to embrace the will and the skill to be in not knowing as an essential leadership competence? The idea that participatory engagement is the way that your job is to facilitate rather than direct? How does it feel? What thoughts and questions does it trigger in your mind?

Change is the essence of human nature. We want it, and we need it. If you ever doubt that, imagine a life where change wasn’t possible. Would you choose it? We like change. What we don’t like is feeling like we have no purpose, no choice, or no control over how and when change happens.

Adrijana and Petra2

Yet, while change is inevitable, navigating it isn’t always straightforward. Some changes are small and manageable, but when transformation spans entire systems, it becomes an entirely different challenge.

Large-scale change requires both personal and systemic transformation. It demands emotional and structural support, as well as individual and collective action. Not every challenge we face is complex, but large-scale transformations always are. This level of change introduces a new kind of challenge—one that requires more than just adaptation. It calls for a fundamental shift in how we perceive and respond to complexity.

Complexity, ambiguity, and constant demands for resilience and transformation define our everyday reality. Most of us are familiar with the overwhelm of navigating messy, unpredictable business challenges—making sense of competing forces, keeping our strategies relevant, and sustaining long-term success. At times, it can feel like too much to handle.

More and more, we understand that complexity isn’t just external—it’s internal, too. It’s not only about adapting to our environment; it’s about how we function as a system. Organizations are complex, adaptive living systems. As such, they require us to rethink how we lead, make decisions, and take action to sustain success.

This is why participatory and adaptive leadership matters. When we are invited to share our perspectives, co-create solutions, and influence decisions, we develop a deeper connection to the purpose behind change. In turn, this increases buy-in, commitment, and accountability.

Adaptive leadership, facilitation, and collaborative sense-making are no longer optional—the challenges we face call for approaches that foster collaboration and harvest collective intelligence. They require leadership that believes it pays off to invest resources in creating spaces for meaningful conversation and that developing the skills to effectively engage diverse, even opposing, perspectives, ideas, opinions, and attitudes will help navigate transformation with more ease.

Shifting Paradigms for Leading in Complex Times

From our experience, several paradigm shifts are essential for leaders to help their organizations successfully navigate the increasing complexity, uncertainty, and speed of change:

• From directive leadership to facilitative leadership: In complex environments, traditional top-down leadership often falls short.

• From attachment to knowledge to embracing not-knowing: In complex contexts, expertise can limit progress, and knowledge may have an expiration date.

• From focusing on goal clarity to developing a sense of direction: While SMART goals work well in stable environments, in complex environments, developing a sense of direction and purpose is more important than rigid goals.

• From long-term strategic plans to safe-to-fail experiments: Success is not about rigidly sticking to plans. Organizations must embrace experimentation, learn from failure, and integrate feedback continuously.

• From fixing isolated parts to understanding context and relationships: Organizations are complex systems where everything is interconnected.

• From transactional, data-driven decision-making to narrative approaches and embodied sense-making: Listening to stories and paying attention to our narratives can help us discover hidden patterns in how we function.

• From focusing on technology or processes to focusing on people: While tools and processes are essential, it is human behavior, collaboration, and interactions that truly drive change

This shift in mindset is essential because complexity requires a different way of working. Instead of focusing solely on structures and tangible elements of our system, we engage in conversation, observe together, identify patterns, make sense of what we see, and co-create solutions.

Leaders play a crucial role in this process, as they have the power to create the conditions for participation—it’s part of their job description. Leadership in complexity isn’t about providing the answers; it’s about shaping environments where meaningful conversations, shared understanding, and collective intelligence can emerge.

As facilitators, we support leaders, teams, and organizations in creating these environments, capturing the insights, outcomes, and results that emerge. We help cultivate a growth mindset, recognizing that change is an event, but transition is a process—one that requires time, effort, and intentionality.

What we’ve learned from more than 30 years of collaboration with changemakers across markets and industries is that true collaboration is about intention, presence, and accountability. It’s about the willingness and skill to recognize and address what matters—to uncover and deal with the elephants in the room. It’s about the determination to pay attention, to listen, and to take a systemic view, daring to slow down to go faster.

Most importantly, it’s about implementing the processes, structures, and practices that enable all of this to happen.

Storytelling as a Tool for Change

We’re generally good at collecting and analyzing measurable data. But what about the information hidden in our narratives? When dealing with complexity, storytelling can serve as a powerful tool that allows people to pause, observe, reflect, and learn together.

By its very nature, storytelling is a two-way process that requires not only the willingness to share but also the ability to truly listen.

Listening — unlike mere hearing — is an active choice. It demands engagement, openness, and a search for dialogue and connection. At the same time, sharing a story fosters a sense of being heard, valued, and appreciated.

Therefore, amidst organizational transitions, storytelling helps people make sense of their experiences, both individually and collectively. It enables teams to create a shared narrative that fosters unity and belonging, reinforcing the feeling that “we’re in this together.” Stories also serve as a valuable resource for meaning-making, embedding data within personal narratives, and guiding individuals and teams in determining their next steps.

For leaders, storytelling is a tool to catalyze transformation. By creating space for people to share their experiences, leaders help teams recognize patterns, build trust, and co-create solutions. Stories give meaning to change, helping individuals move forward with greater clarity, purpose, and direction. At its core, storytelling brings hope, support, and a sense of orientation, turning insights into actionable strategies and making change feel more relatable and engaging.

Conversation Is a Tool. Are You in the Driving Seat?

Remember - people don’t resist change or transition itself. What we resist is the lack of choice in how and when change happens.

Be in the driving seat of your conversations. Learn to sit comfortably in not knowing. Create spaces for participation, contribution, and the sharing and harvesting of stories. Participation ignites the sense of ownership. Prioritize human dynamics to drive sustainable progress. Embrace uncertainty, trusting that new possibilities emerge through collaboration.

Change and complexity aren’t just challenges—they’re opportunities to co-create and shape the future together.

Effective change leadership starts with inviting and harvesting collective wisdom. We know more together. As a leader, your job isn’t to know all the answers. It’s to know how to help find them.