At the end of this online course you should have, based on the analysis in the workshop framework:

• overview of key elements of a programme of communications in support of economic reform programme
• overview of needed capacities for design and implementation of communication programme and understanding of the context and its influences on the work
• be equipped with good practice examples and contacts on whom to turn to in case more information for your work is needed for the future.

At this online course we will be looking at how to develop the key elements of a programme of communications in support of a  economic reform programme. The entire workshop will be based on the group assignment that will in the first part focus on what should be key elements of both. In the second part it will be intended to identifying capacity that is needed in organizations in order to design and develop those two key elements. To think meaningfully about how to design the communications programme we’ll have to think about the context in which the programme will be intended to operate. 

Having identified the key elements of the communications package, the capacity we’ll need to put those in place and the context in which we will be working - we’ll then as part of the group assignment think about identifying the capacity that we currently have and what we’re missing, and how we go about filling the gaps. In the next phase we will be looking at implementation and what might go wrong, so that we can anticipate that and work out in advance a strategy for dealing with it. For future thinking we will think about what we might want to explore in a future workshop.

The online course gives a framework to analyze concrete practical examples and will thus give an opportunity to participants to think through their actual working environments what capacities and context they are working with and what is missing or could be improved. In addition to group assignment, the webinars will be dedicated to the exchange of experiences and discussions.

With guest lecturers, we will take a look at the presentation of good practices. A representative of the Slovenian Ministry of Foreign Affairs will be showcasing the example of preparation and implementation of the Slovenian development strategya and stakeholders involved, communication among them in the given context with a view on needed capacities. We will also have a look at communication strategy, stakeholders that we address, the messages that we communicate and channels that we are using with view points from former journalist and communications specialist in international organization.