About this learning event

We will look into how line ministries can effectively communicate internally and externally. We will explore how line ministries can strengthen their messages to support the changes and reforms that they advocate linked with the strategic planning of the measures. We will explore communication strategies, including tools and channels that they can use to engage their employees and improve communication and coordination with external stakeholders, such as finance and line ministries and other stakeholders, like the civil society, businesses and universities.

During this online course, you will:

• Explore how to develop the key elements of a programme of communications in support of a economic reform programme
• Discuss how to communicate reform ideas through instruments like social media and social networks
• Have an opportunity to improve personal presentation skills and prepare for an “elevator pitch presentation”
• Understand what are the key elements of a powerful public campaign   

Who should attend

The event is designed primarily for communication officers, heads of policy departments and members of cabinets at line ministries and ministries of finance. Officials of policy, budget and analytical departments of line and finance ministries involved in the planning, design and coordination of structural reforms outlined in the ERP, and ERP Coordinators and their teams are also invited to join.

Faculty

The learning initiative/event will be delivered by/ under the guidance of:

• Gordon Ferrier, Director, Collective Cognition Limited
• Saša Jazbec, CEF Associate Fellow and State Secretary at the Ministry of Finance of Slovenia
• Vincent Ribiere, CEF Associate Fellow, Managing Director and Co-Founder of the Institute for Knowledge and Innovation Southeast Asia (IKI-SEA), Thailand 
• Urška Miklič, Specialist, Partnerships & Communications, CEF

Practical information

The online course will be delivered in English with no translation. Upon successful completion of this event, you will receive a certificate. No participation fee will be charged.

To join, register in the CEF Online Learning Campus (OLC) and Enroll to this course. Our team will confirm your registration within 48 hours. If you already have an OLC account, please log in and Enroll. In case you forgot your password, please reset it and set a new one. The OLC will contain all of the course materials and it can also be accessed through your smartphone.

Important dates and timings:

October 17, Webinar 1

October 20, Webinar 2

October 27, Webinar 3

Please schedule time of all forthcoming webinars in your calendar already now - webinars will last up to 1,5 hours.

Partners

This event is delivered as part of the EU-funded multi-beneficiary project “Structural Reforms Better Integrated Within Fiscal Frameworks” (FISR2) implemented by the CEF.